Following in the footsteps of other designers like Giogio Armani (Armani xchange) Nigerian fashion house Jewel by :Lisa has unveiled their new line of affordable clothes called 'The J label'. The new label is for women who love the Jewel by Lisa line but can not afford it.
According to JBL, we don’t necessarily want to put an age bracket to the line, but The J Label girl is a youthful, fashion conscious, an every day girl, a true dictator of style, with an unbreakable loyalty to the Jewel by Lisa brand. Saying she’s young doesn’t mean we are excluding a slightly older crowd. She could be getting a monthly stipend from her parents, or she could be in University, or she may have a great job with a higher income bracket
More pictures after the jump